The Client Spray & Wipe is a professional cleaning company based in Brooklyn, New York, serving residential and commercial clients across three of the city’s most competitive boroughs: Brooklyn, Manhattan, and Queens. Its founder, Carlos Saavedra, built the business on one uncompromising principle: quality without shortcuts.

The Problem By the time Carlos reached out, he had already tried to build his visual identity three times, and every attempt ended the same way: something that didn’t look professional, didn’t communicate the trust his service deserved, and that his own clients could sense. This wasn’t just an aesthetic problem. It was a credibility problem.

There was an additional layer of complexity: his target market is entirely native English-speaking. A cleaning company operating in New York competes visually against local brands that already speak that cultural language fluently. Carlos’s brand needed to address that audience with visual authority from the very first click, with no room for cultural or aesthetic missteps.

And all of this had to be achieved remotely: the entire project was developed from Ecuador while the client operated in New York.

The Solution: A complete visual identity system, plus full website design and layout. This included: logo, color palette, typography, service iconography, apparel design, vehicle vinyl wrap, business cards, edited photography for web, and a digital content architecture built for conversion, all designed so that within ten seconds of landing on the site, a new visitor understands what Spray & Wipe offers, where they operate, and how to get in touch.

The Result → 70% of website visitors book the service directly from the site. → American clients spontaneously praise the brand — it feels native to them. → The digital presence finally reflects the real quality of the service. → A consolidated reputation: 5/5 on Google and Yelp, now backed by visuals that match.